Download e-book for kindle: Athlete Endorsement as a Marketing Strategy. Nike and by Virginia Masár

By Virginia Masár

ISBN-10: 3668326274

ISBN-13: 9783668326279

Bachelor Thesis from the yr 2014 within the topic enterprise economics - advertising, company verbal exchange, CRM, industry learn, Social Media, grade: 95%, , language: English, summary: businesses test continuously to increase their markets by means of attracting assorted objective consumers and lengthening their model understanding. the current examine investigates how and why endorsing their items by way of athletes is an regularly extra commonly and well known instrument within the businesses’ advertising and marketing combine.

Michael Jordan, a retired American basketball superstar, who has received plenty of media cognizance, has recommended various items. specifically his endorsement agreement with Nike has turn into an outstanding case research for the present development of athlete endorsement within the overseas industry. the result of this example learn supply insights into elements which could impression the luck of athlete endorsement as a company’s advertising strategy.

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Athlete Endorsement as a Marketing Strategy. Nike and Michael Jordan by Virginia Masár

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