Richard E. Petty,Russell H. Fazio,Pablo Brinol's Attitudes: Insights from the New Implicit Measures PDF

By Richard E. Petty,Russell H. Fazio,Pablo Brinol

ISBN-10: 0805858458

ISBN-13: 9780805858457

This e-book tackles an issue that has captured the mind's eye of many researchers within the box: attitudes. even supposing the sector has consistently well-known that people’s attitudes will be assessed in several methods, from direct self-reports to disguised observations of habit, the previous decade has proven a number of new techniques to angle size.

Despite the truth that there's no monolithic standpoint with admire to implicit attitudes or measures, this publication proves informative in taking pictures the fascinating advancements that experience taken position over the last decade within the research of attitudes, and element the way in which for destiny exploration. even supposing researchers within the box have lengthy used physiological measures, extra refined methods have now been constructed that depend on mind imaging innovations to envision evaluative methods. This e-book addresses all of those new options, in addition to the hot wave of implicit measures and the contribution they've got made to figuring out attitudes and angle switch.

This quantity should be a vital source for college kids and researchers in social psychology with an curiosity within the middle subject of attitudes.

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Attitudes: Insights from the New Implicit Measures by Richard E. Petty,Russell H. Fazio,Pablo Brinol

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