New PDF release: Contemporary Issues in Marketing and Consumer Behaviour

By Elizabeth Parsons,Pauline Maclaran,Andreas Chatzidakis

ISBN-10: 041582690X

ISBN-13: 9780415826907

ISBN-10: 0415826918

ISBN-13: 9780415826914

This moment variation of Contemporary concerns in advertising and client Behaviour has been thoroughly revised and up-to-date to maintain velocity with the newest advancements, exploring clean new subject matters in model cultures, postmodernism, gender, ethics and globalisation.

Topics new to this variation contain:

* the moralised brandscape;

* the politics of consumption;

* the areas and areas of selling; and

* the connection among advertising and psychoanalysis.

This well known textual content effectively hyperlinks advertising and marketing thought with perform, finding advertising rules and purposes inside of wider worldwide, social and fiscal contexts.

Written by means of 3 specialists within the box, this identify fills a niche in a transforming into marketplace drawn to those modern concerns. Mapping smartly to a one-semester module, it offers a whole off-the-shelf educating package deal for masters, MBA and complex undergraduate modules in advertising and buyer behaviour and an invaluable source for dissertation research at either undergraduate and postgraduate levels.

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Contemporary Issues in Marketing and Consumer Behaviour by Elizabeth Parsons,Pauline Maclaran,Andreas Chatzidakis

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